Billie serving 🥟🍜🥢🍚🥡🥠
Billie slid onto the scene to tackle the Pink Tax often bestowed upon female consumers. Similar to Dollar Shave Club & Harry’s, Billie looks to continue disrupting the razor blade industry by buy addressing women directly. The $9 starter kit comes with the razor handle, two blades, a nifty magnetic holder, and a sample cream and lotion. You have the option of scheduling/skipping your ongoing replacement cartridge orders. Billie’s blades end up costing $1.8/cartridge in comparison to Gillette’s Venus pack at $3.83/replacement.
Quality 🥟 the cartridges have five blades encased in an aloe soap; I haven’t noticed a difference in practicality from my Venus razor, but my favorite part of the Billie razor might actually by the magnetic holder, which comfortably affixes to the shower wall.
Pricing 🍜 in comparison with Gillette’s $10 Venus Embrace razor, Bille’s $9 starter kit comes with an extra blade and holder. The real price differentiator lies within the blades. At $2 less per cartridge and automated shipping, within the first replacement order, Billie helps you save time and money.
Customers 🥢 Billie’s brash branding and honesty has stuck out to me. From calling out the Pink Tax on women to Instagram posts encouraging women to go without shaving, I see a fierce future for Billie to expand its community and product portfolio.
Transparency 🍚 Billie details on its FAQ page where its design, production and manufacturing is located for both its razors and body care products.
Deliver 🥡 shipping is free on every order including recurring ones to all 50 U.S. states.
Good Karma 🥠 Billie donates 1% revenue to women’s causes around the world and currently supporting Every Mother Counts.
minor meddling: what could be better
Subscription Management: I was surprised when the subscription came due, and I received a notification my credit card had been charged and replacement razors were on the way. I believe in best practices for recurring orders, and a courtesy email that provides the option to adjust the pending shipment (i.e. skip or cancel) should be standard.
For $5 off your first order, please use this link to Billie’s referral program, the Pink Tax Rebate.